The chances are that if you’ve done any sort of remote correspondence over the last few years, you have probably come across these terms countless times.Įven if you don’t fully understand the concept, you are probably engaging in some sort of cloud storage, file sharing, or computing. He said that the In-App Messaging Campaigns, for example, offer “in-app messages, interactive notification buttons, landing page authoring, deep linking, dynamic segment tag collection, and native social-sharing capabilities built in, for a marketer to build a campaign in minutes, not hours or even days.Cloud storage and cloud computing have become fairly ubiquitous terms. #Apple airsend OfflineThis will allow automated notifications to be sent to smartphones, smartwatches, and other mobile devices, when triggered by beacons or geofencing.Ĭollectively, the company said these new features - currently in beta and launching later this month when Urban Airship also releases its new SDK - help address a mobile marketer’s needs for targeted communication with mobile users across online and offline environments, which now include the Apple Watch.ĭirector of communications Corey Gault told me that, in a crowded competitive space that includes large marketing platforms like Salesforce’s Marketing Cloud and pure plays like AppBoy and Kahuna, Urban Airship’s differentiator is that it offers “a turnkey solution.” The platform’s location triggers are enabled through an alliance with proximity engagement platform Gimbal. “We think the Watch is going to be a great notification system,” Schneider told us. The results of mobile marketing campaigns can then return data to the CRM.Īnd the company is now offering built-in support for interactive notifications on Apple’s Watch. If a marketer wants to create a customer segmentation in, say, the CRM - generating different levels of “loyal customers,” for instance - he can do so and then export that segmentation to the Urban Airship platform through a new Audience Uploader. Similarly, product-tracking data in the ERP could be used to trigger a mobile message to that user’s app, when a product she abandoned in a shopping cart has dropped in price. That identification is possible because the profile has CRM data from the store integrated into the mobile profile and triggered by store’s geofencing. VentureBeat is studying email marketing tools.Ĭhime in, and we’ll share the data with you. The message could invite her to use some of those loyalty points she’s been building up. The mobile marketer can, for instance, offer a welcome message to the smartphone of a frequent customer as she enters a physical store. Before, director of product marketing Bill Schneider told me, “We were able to collect data from these different platforms,” but the new capability allows CRM, ERP, and other non-Urban Airship data to be integrated into the platform’s profiles. Such merging allows customer profiles to be built within the Urban Airship platform with more than mobile data. This takes mobile data supplied from Urban Airship’s platform - messaging interactions, app installs, location data, and the like - and marries it with mobile and non-mobile data from other sources, like customer relationship management, point-of-sale, and back-office enterprise resource planning (ERP) software. To better control the flood of user data, Urban Airship is also releasing what it calls the Mobile Data Bridge.
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